(The Block) Everlens has announced the launch of an NFT marketplace for Instagram, allowing creatives to monetize their posts.
Everlens says the over 1.4 billion Instagrammers will be able to use the NFT marketplace to mint, buy, sell, or showcase their NFTs. The NFTs include digital art, transferable VIP access, and perpetual royalties, among others.
Users will be required to connect their Instagram account to the Everlens NFT marketplace, choose the posts they want to mint and create an NFT.
The company onboarded celebrity influencers as ambassadors before launching the NFT marketplace. It now aims to release “more exciting details” and marketing plans for the service.
The launch comes as Everlens tries to differentiate itself by tapping into thriving communities such as Instagram to bridge traditional social media to the new era of NFTs.
Everlens says it now aims to integrate TikTok, Pinterest APIs, and Tumblr with the new service. The firm will also deploy the service on Cardano and Solana blockchains.
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