Affirm Seeks “Super App Status” in Growing Buy Now, Pay Later Industry

Affirm Seeks “Super App Status” in Growing Buy Now, Pay Later Industry

(Bloomberg) Affirm Holdings Inc. is vying to become a one-stop-shop by debuting a debit card and allowing customers to trade digital assets directly from the company’s savings accounts.

Affirm CEO Max Levchin says the company is seeking to look for more opportunities to buy and build while leveraging on core strengths. The company is also weighing on global expansion.

The recent moves are expected to position Affirm to a “super app” status, competing with China’s Alipay, Singapore’s Grab, or India’s Paytm.

About a third of Affirm transactions originate from the company’s app and website rather than the merchant partner’s website. 

Affirm stock has soared by 142% since January public market debut, taking its market value to at least $32 billion on the growing interest in buy-now, pay-later services.

AFRM: NASDAQ is up +2.96%.

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