(Bloomberg) Seek Capital, the family office of billionaire investor Simon Nixon, aims to raise allocations into digital assets.
The family office seeks to hire an analyst on the crypto sector in a move that reflects a continuing embrace of digital assets by the ultra-rich.
Seek Capital views crypto assets as an important area in the future, with the interest growing following price rebounds in major coins since mid-July.
A Goldman Sachs survey has revealed that almost half of the family offices it currently has business with are seeking digital currency investments.
Nixon, who founded Moneysupermarket.com, manages at least $1 billion of personal assets spread in tech, with his family office managing assets worth as much as $6 trillion globally.
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