Twitter Acquires Messaging Service Quill as it Diversifies From Ad-Based Model

Twitter Acquires Messaging Service Quill as it Diversifies From Ad-Based Model

(Twitter) Twitter’s new CEO Nick Caldwell has announced the acquisition of Quill, a business messaging service, in a move seen to diversify from its ad-based model.

Following the deal, Quill will cease to exist as an app. Its users will be able to export their team message history up to 1 pm PST on Saturday, 11th this month, and all active teams will receive refunds.

Quill’s staff will join Twitter’s Experience organization and will be expected to work on messaging tools, with founder Ludwig Pettersson acting as the product manager.

The deal happened after Quill raised about $16 million from investors, including Index Ventures and Sam Altman, in February this year.

TWTR: NYSE is up +0.76% on premarket.

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