(Nissan) Nissan Motor Co., Ltd. will invest 2 trillion yen or $17.7 billion over the next five years to boost its ambitions of becoming a sustainable company through electrified vehicles.
Known as Nissan Ambition 2030, the company projects sales of 75% all-electric in the European market by the year 2026 and 40% of US sales by 2030.
The automaker’s plan also includes introducing 23 models of “electrified” vehicles by 2030, with 15 of them being fully electric. The rest would be hybrids or e-power designed vehicles recharged via a petrol engine but run by a battery.
The Japanese automaker is also building ASSB devices pilot factory, which will be complete in the next three years. The company plans to offer the technology by March 2029 in the EV mass market.
Nissan CEO Makoto Uchida says the plan aims to drive the automaker’s ambition of becoming a sustainable entity. He says the plan represents the company’s aim to make a new start after the recent crisis.
Analysts say the latest announcement by Nissan was long overdue, with the automaker’s EV inroads outpacing its Japanese rivals, which have focused on fuel cells and hydrogen technologies.
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