(Nielsen) Shares of Nielsen Holdings rose more than 20% in premarket on Tuesday after news emerged that it agreed a deal by a consortium of private-equity firms.
The private equity firms are led by Elliott Management Corp. and Brookfield Asset Management Inc.
The transaction values Nielsen at $28 per share, with the announcement expected as soon as Tuesday.
The deal, which includes debt, happens after talks collapsed last week, with a consortium led by Elliot initially valuing Nielsen at $15 billion.
Elliot has held an ownership stake in Nielsen since 2018 and has previously been pushing the company to explore a sale.
The deal would be a major one in a market characterized by market volatility following the Ukrainian crisis. Global mergers are down about 30% in 2022, compared to the same period of last year.
NLSN: NYSE is up +20.89%.
