(Bloomberg) Netflix projects that its highly successful show ‘Squid Game’ will generate about $900 million in value. More than 130 million have reportedly watched the show.
The Korean blockbuster show has generated $891.1 million in impact value. The production cost in the first season was $21.4 million or $2.4 million per episode.
Netflix’s viewership metric shows that 87 million people completed the series in 23 days, and 89% of those who started watched more than one episode.
The company estimates that viewers had spent over 1.4 billion hours watching ‘Squid Game.’
Netflix viewership metric shows that ‘Squid Game’ has 353 points on the adjusted view share, which calculates the number of views and their value.
Squid is valuable based on its low cost. The show scored 41.7X in its efficiency, a metric that assesses viewership relative to the cost.
“Squid Game” has caused Netflix stock to rise 7% since its release on September 17. Investors expect a better quarterly performance from the company, with its valuation now at $278.1 billion.
NFLX: NASDAQ is down -0.046% on pre-market.
