President Donald Trump’s eldest sons, Don Jr. and Eric, both think Bitcoin could clear $170,000 by the end of 2026, according to price predictions they offered on stage Wednesday at the Bitcoin 2025 conference in Las Vegas, Nevada.
More specifically, Don Jr. thinks Bitcoin could trade “between $175,000 and $150,000,” he said, after Eric jokingly said that the world’s largest cryptocurrency could clear “the moon” by the end of next year.
“Every single day, people are allocating billions and billions of dollars to it. You know, 0.1 Bitcoin is going to be worth an absolute fortune,” Eric said, noting that demand for the hard-capped currency is outstripping supply.
Bitcoin is currently trading at $107,502, down about 1% on the day, according to The Block’s price page. The asset hit an all-time high on May 22, closing at $111,390 after briefly touching an intraday peak of $112,000. The milestone capped a 45% rally that began in early April, when Bitcoin traded around $76,450.
Both Don Jr. and Eric have become outspoken advocates for the crypto industry. The two have their hands on several crypto projects, including the World Liberty Financial DeFi project and the American Bitcoin mining company.
American Bitcoin, a subsidiary of Bitcoin miner Hut 8 Corp. and Trump-led data firm American Data Centers, recently announced a plan to go public through a SPAC merger sometime in the third quarter, while World Liberty plans to launch a stablecoin.
“We’re actually executing on all of these things, and we’re very long crypto,” Don Jr. said. “I mean, it’s a huge part of everything that we do right now.”
Staking sats
Most recently, Nasdaq-listed Trump Media and Technology Group (ticker DJT), operator of Truth Social and Truth.Fi, disclosed a plan to raise $2.5 billion to start a Bitcoin treasury. Likewise, American Bitcoin is also ”
“staking sats” as part of its plan to increase its “Bitcoin per share” metric, a way of calculating the value of so-called Bitcoin treasury companies like Michael Saylor’s Strategy.
According to Eric, Saylor assisted the Trump family’s transition to become crypto magnates and inspired their recent crypto treasury experiments. Apparently, at some point, Saylor — an old Trump family friend from New York — attempted to get the Trumps to mortgage the Mar-a-Lago resort to invest in Bitcoin.
“‘Do what I’m doing. There’s such an incredible opportunity,'” Eric said, supposedly quoting Saylor. “I’ve never seen that in any other industry where you have the titan of the industry that’s literally advocating for smart people to compete against them.”
Eric noted in his day-to-day experiences of helping run the Trump organization that he has begun encountering more and more institutions that are developing a Bitcoin treasury strategy, including “royal families” and “private offices.” He added that just a year ago, there were probably fewer than 100 companies “that were treasuring Bitcoin.”
“And this isn’t just in America. This is, you know, the entire Middle East. This is Africa. This is all of Asia,” he said. “Everybody wants it. No one wants to get rid of it.”
Corruption charges
Notably, Eric reiterated that his interest in crypto was piqued after experiencing the trials and tribulations of the traditional financial system, including being debanked. “I mean, my accounts just stopped working,” he said. “You realize how corrupt the system is … the system was weaponized.”
“I hate using the word hate, but honestly, I would love to see some of the big banks go extinct because honestly they deserve it,” Eric added.
Last week, lead Democrat Rep. Maxine Waters, along with 14 other Democratic co-sponsors, introduced the “Stop Trading, Retention, and Unfair Market Payoffs in Crypto Act of 2025,” which would ban politicians and their immediate family members from investing heavily in digital assets.
House Democrats have also requested suspicious activity reports related to the Trump family’s crypto trades, including the official TRUMP memecoin and WLF token sales, alleging that their exposure to crypto could cause corruption or open avenues for bribery.
According to Eric, crypto is an antidote to corruption. “It makes everything cheaper. It makes it faster. It makes it safer. It makes it more transparent. It makes the whole system more functional,” he said.
