Nordstrom Projects 25% Revenue Increases in 2021 on Digital Business Strengths

Nordstrom Projects 25% Revenue Increases in 2021 on Digital Business Strengths

Nordstrom expects its revenue to rise more than 25% in 2021 with about half of sales coming from its digital business, according to CNBC. The company plans to focus its investments on smaller-format stores, building its off-price Rack business and e-commerce in response to new purchasing trends.

  • Nordstrom’s projected sales growth in 2021 is a bit lower than the 26.6% increase expected by analysts,
  • The company also expects earnings before interest and taxes to be positive in fiscal 2021.
  • Nordstrom’s brick-and-mortar stores were closed for two quarters due to Covid restrictions in the spring, hurting sales.
  • The company is not expected to report its fourth-quarter results until March 2 and projects sales to be down in the low 20% range compared with a year earlier.
  • The company anticipates positive earnings before interest and taxes.
  • Nordstrom expects revenue to increase at a low single-digit pace annually from 2019 levels, while profits will continue to grow at a rate faster than sales in the longer-term.
  • With an affluent customer base, Nordstrom is seen as one of the strongest department store chains in the U.S.
  • The company’s online investments have paid off and boosted performance and it is close to having half of its business from digital, far ahead of rivals.
  • Nordstrom expects Rack to make up half of its sales in the near future, up from a third at the end of the most recently reported fiscal year.

Nordstrom stock is currently declining. JWN: NYSE is down 1.64%

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