Ferrari Devised A Clever Way To Play Customers, But Rolls-Royce And Maserati Took A Different Route – ‘A $250,000 Car Is An Impulse Buy’
Regarding selling luxury cars, brands like Ferrari (NYSE:RACE), Rolls-Royce and Maserati use strategies that are as extravagant as their vehicles. These automakers know how to make their cars irresistible -…