(Crypto.com) Crypto.com’s branding will feature inside and outside the stadiums hosting the 2022 FIFA World Cup in Qatar, as the crypto exchange was unveiled as the official sponsor of the global event.
The sponsorship allows Crypto.com to let its users attend matches and win official merchandise.
FIFA’s chief commercial officer Kay Madati said that the deal would help in the growth of games worldwide.
The world cup deal is the latest among other sports sponsorships by Crypto.com, with the crypto exchange having reached another to have the Staples Center renamed Crypto.com Arena.
The latest sponsorship is now expected to give Crypto.com an international appeal on a global sporting event that kicks off in November.
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