Twitter has acquired Revue, a service that makes it free and easy for anyone to start and publish editorial newsletters, according to the company’s blog report. The company aims to become a better home for writers by offering new ways to create, share content and connect with their audience.
- Revue will accelerate Twitter’s objective of helping people stay informed about their interests while giving the writers a way to monetize their audience.
- Twitter aims to make it easy for writers and publishers to connect with their subscribers and readers to discover writers and their content.
- Many established writers and publishers have built their brand on Twitter, gaining a strong subscriber base.
- Twitter will allow readers to sign up for newsletters from the favorite follows and writers to host conversations with their subscribers.
- Bringing Revue on board is expected to supercharge Twitter’s durable incentive model through paid newsletters, incentivizing writers to produce engaging and relevant content.
- Twitter said it is making Revue’s Pro features free for all accounts and lowering the paid newsletter fee to 5% to let writers keep more revenue from subscriptions.
Twitter is currently gaining. TWTR: NYSE is up 0.96% premarket.
