Ford has entered into a six-year deal with Google to form a tech giant responsible for the automaker’s growing in-vehicle connectivity, according to CNBC. Google will offer cloud computing and related technology services.
- Ford’s partnership with Google is designed to streamline the automaker’s operations and accelerate an ongoing $11 billion restructuring plan.
- The partnership gives Google a new major customer for its computing technology, which trails Amazon and Microsoft’s market share.
- Google will also help Ford use artificial intelligence in areas such as supply chain logistics and manufacturing.
- The deal is not exclusive, which allows the companies to use other clouds or existing Ford data centers.
- In 2019, Ford’s largest rival, General Motors, announced a deal to integrate Google’s voice assistance and app ecosystem into its vehicles beginning this year.
- Ford’s partnership with Google is broader than that of GM, and both companies’ employees will be part of a new group called Team UpShift that will streamline automaker’s operations and create a seamless customer experience.
Ford and Google stocks are currently gaining. F: NYSE is up 3.33%, GOOGL: NASDAQ is up 4.13%
