Apple is ramping its search engine, a move likely to threaten Google’s dominance, according to Financial Times. The development comes as Google faces intense scrutiny by the antitrust authorities for using its monopoly in the search engine to shut rivals.
- Apple is likely to launch the pre-emptive development before the regulators pounce on Google-Financial Times.
- Apple hired Google’s head of search, John Giannandrea, about two years ago and has been recruiting search engineers to build a credible team for the development.
- There has been increased activity from Applebot, the company’s web crawler that explores the web in search of new sites and content to index.
- It is unclear whether Apple will open up the search engine to the world at large or restrict it to owners of company devices or browsers.
- Apple has the resources to rival Google with over $2 trillion market cap and $200 billion cash in hand.
Apple and Google stocks are declining. AAPL: NASDAQ is down 1.01%, GOOGL: NASDAQ is down 3.14%
