Apple Seeks to Unlock Additional Demand with 90M Shipments of New iPhone

Apple Seeks to Unlock Additional Demand with 90M Shipments of New iPhone

(Bloomberg) Apple Inc. targets to produce as many as 90 million next generation iPhones this year, up about 20% from 2020 shipments.

Apple has in the past produced about 75 million iPhone units and the upgraded forecast reflects anticipation of the first iPhone launch since the massive rollout of vaccines began.

Apple’s next iPhone launch will be its second with 5G that could entice users and unlock additional demand.

The iPhone maker could still miss the 90 million units target, although the ongoing chip shortage is unlikely to affect the production.

Apple’s projected production reports were good news to supply companies such as TSMC which gained as much as 1.3%.

AAPL: NASDAQ is up +1.47% on premarket, 2330: TPE is up +0.99%.

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